How ambitious should your strategic plan be? Set the bar too low, and you may leave meaningful growth on the table. Set it too high, and even a strong organization can struggle to deliver. The right level of ambition depends on the problem you’re solving, the talent and resources you can deploy, the uncertainty ahead, and how your plans compare with competitors.
Eight questions can help leaders pressure-test whether a strategy is properly funded, staffed, measurable, and realistic about what success will take.
Read the article to learn how to calibrate ambition without sacrificing execution. hbr.org/2026/09/is-your-strategic-plan-too...
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