"If you paid for an expensive dessert and after 1 bite you w... — Freakonomics (@Freakonomics)

Freakonomics@Freakonomics·14 de jul.

"If you paid for an expensive dessert and after 1 bite you were full, but you remember how much you paid for it — then you are failing to follow the economist’s advice of ignoring that $, because eating it doesn’t get the $ back." —@R_Thaler on sunk costs. bit.ly/2NGncBA