In our latest conversation with Marcel Marcondes, Global Chief Marketing Officer of @abinbev, we explore how the Partnership between the IOC and Corona Cero has gone far beyond traditional sponsorship.
From delivering measurable business growth during the Olympic Games, to inspiring consumers to celebrate their own "golden moments," Marcel reflects on why the relationship continues to strengthen and what makes it uniquely valuable for both organizations.
Watch the full video👇
#OlympicPartner #OlympicGames #ABInBev #CoronaCero #Partnership #Marketing #BrandPurpose #Olympism
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