Zara aims to offer new items each week. This lowers the risk that the brand produces clothes that nobody wants and has to sell them at discount https://www.economist.com/business/2026/03/18/how-zara-fought-off-handm-and-shein?taid=69c12ff3cd159b00018d56c3&utm_campaign=trueanthem&utm_medium=social&utm_source=voante
