Gen Z is outperforming adults in one category, and it's not the one anyone's celebrating.
Vaping.
Big Tobacco learned something decades ago: hook them young, keep them forever.
Vaping isn't a new product.
It's the same playbook with better packaging.
Governments can fix this.
🙅♂️ Ban the flavours.
🙅♂️ Ban the marketing.
🙅♂️ Ban the designs built to hook kids.
Learn more 👉 www.who.int/campaigns/world-no-tobacco-day... #TobaccoExposed #WorldNoTobaccoDay 🚭
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