Israel is funnelling nearly $730 million into its 2026 public diplomacy drive, a dramatic surge aimed at reshaping Tel Aviv’s global image following years of atrocities in Palestine’s Gaza. The approved-budget marks a near fivefold jump from last year’s $150 million, which was around $7 to $10 million before its war on Gaza started in October 2023
Known as “hasbara”, the campaign reflects a high-stakes effort to counter mounting criticism abroad. Poll after poll suggests support is slipping, particularly in the US, long considered Israel’s most vital ally