The creative economy lies at the heart of our transformation agenda - empowering our youth by unlocking talent, expanding opportunity, and driving inclusive growth.
We have already taken concrete steps to strengthen the sector, including the establishment of a State Department for the Creative Economy in Government.
To deepen this commitment, I have created a Creative Economy Office at State House. Soon, we will appoint key officials, including the Director of Gaming, Secretary for Film Services, and Head of Music and Fashion.
Joined our top film makers and content creators at the 14th Kalasha TV, Film Market and Awards at Kenyatta International Convention Centre, Nairobi, a platform that showcases the immense talent in our creative industry.
As we scale up investment in the sector, we are moving towards directing 30 per cent of Government advertising to creative platforms. I also urge Parliament to fast-track the Creative Economy Bill 2026 and strengthen copyright laws so that our artistes are not only celebrated, but also protected and adequately rewarded for their work.
Congratulations to all winners across various categories at this year’s ceremony. Next year, State House will bid to host the premier awards ceremony.