There are few rivalries in business as fierce and long-lasting as that between Coca-Cola and Pepsi. For more than a century the pair have battled for dominance of the fizzy-drink business https://www.economist.com/business/2026/04/28/coca-cola-is-trouncing-pepsi-can-the-underdog-turn-things-around?taid=69f3c07a873ee6000144dfe5&utm_campaign=trueanthem&utm_medium=social&utm_source=voante