As some goose farmers in Rongchang discovered last year, Western social media’s fascination with all things Chinese can bring tangible economic benefits https://www.economist.com/finance-and-economics/2026/04/23/chinamaxxing-is-starting-to-catch-on-in-china?taid=69fd2c3379a4a40001b2d7e9&utm_campaign=editorial-social&utm_content=discovery.content&utm_medium=social-media.content.np&utm_source=voante