Hailey Bieber is on the precipice of a new decade, turning 30 in November. She remembers being 19 and thinking that 30 sounded old and “embarrassing”—too far away to relate to. Now, she’s proud of the person she’s grown into. “I say to my friends all the time: couldn't pay me to go back to being 20 for a day. There's nothing there for me,” Bieber says. “Can't wait to turn 30 and continue to see what's in store.”
Bieber’s beauty brand, Rhode, is one of TIME’s 100 most influential companies of the year. Read about why: time.com/collection/time100-most-influenti...