Hailey Bieber is known to be wellness obsessed: she’s a devotee of saunas and cold plunges, lymphatic drainage massages, and meditation. She famously created a namesake “skin glaze” smoothie at the upscale grocery store Erewhon with hyaluronic acid and sea-moss gel. When she says “glazed donut skin” or “strawberry girl makeup” are in, the beauty world takes note.
And after years of helping other companies succeed through endorsement deals, seeing the value of her association with a product, she wanted to build something of her own.
Her beauty brand, Rhode, is one of TIME’s 100 most influential companies of 2026.
Read more about why: time.com/collection/time100-most-influenti...
