A couple of weeks ago, while she was taking the train, Naomi Fry noticed a subway ad for “MIND OF A SERIAL KILLER: THE EXPERIENCE.” The tabloid-style all-caps promotion for an immersive museum, which was only a “5 min walk from union sq.,” went on to promise, “True crime isn’t a podcast anymore. It’s an experience.” As that was a vaguely threatening statement, something most subway ads forgo, Fry decided to investigate further.
“How would an exhibition space not just recapture the genre’s excitement but heighten it? The answer to this question is: it couldn’t,” Fry writes. Read about Fry’s foray into the pop-up, which turned out to be a former Urban Outfitters store she had frequented in her 20s: www.newyorker.com/culture/critics-notebook...
