“Wine mom” first became a household term as a marketing concept. An epochal moment arrived in 2011, in the era of the mommy blog, when the then popular website Moms Who Need Wine teamed up with the California Wine Club for a subscription program known as the Wine Mom Series.
Now the label—whether intended as an ironic term of endearment or a mark of disgrace or condescension—is a useful shorthand for a politically activated and well-organized cohort, one that votes for left-leaning candidates in much higher numbers than the working-class diner patrons or disaffected young men on whom Democratic leaders tend to fixate. Read Jessica Winter’s full story: www.newyorker.com/culture/progress-report/...